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I’m Salman Siddiqui, co-founder of The House of Looms, and my story does not begin in a boardroom or with a business plan. It begins in
Bhadohi India’s legendary carpet town where my grandfather and uncles spent more than four decades working with looms, dyepots,
and the quiet discipline of handmade craft. Growing up, I didn’t understand the weight of that heritage.
Life took me far from the weaving lanes of Bhadohi into the world of automotive engineering, working with iconic brands like Royal Enfield,
Ducati, Lamborghini. Precision, material engineering, color, texture, form - these shaped me long before I ever thought of rugs.
But heritage has a way of circling back.
In 2008, when global markets collapsed, my family’s carpet business suffered a loss so deep that the looms fell silent. They stopped weaving altogether.
For years, the craft slept but never died. And then one day, during a call with my grandfather, he said something that stayed with me.
“You’ve seen the world. You understand design.
Maybe it’s your turn to bring our craft forward.”
That seed became The House of Looms.
I partnered with Abhishek Dwivedi, a childhood friend of nearly 20 years. He isn’t from the carpet world but he comes from the world of creativity.
As a photographer and studio owner, he sees light, texture, and mood in a way few people do. With years spent capturing frames and crafting narratives,
Abhishek understands how light, texture, and space shape emotion. His creative instinct guides our designs, ensuring they feel as lived-in
and authentic as the homes they enter. Together, we realized something simple yet powerful.
Craft needs storytelling. And storytelling needs craft.
So we merged my family’s weaving heritage with Abhishek’s visual lens and built a brand that brings
handmade Indian rugs to homes across the world not as products, but as pieces of meaning.
At the heart of The House of Looms are two long-time friends turned business partners - Abhishek Dwivedi and Salman Siddiqui. United by a 20 years friendship and a shared passion for design and storytelling, they founded the brand to celebrate India’s craftsmanship through a modern lens.
Salman, an engineer by profession with over a decade of experience in the global automotive industry, brings a foundation of precision, innovation, and sustainable thinking to the brand. His deep connection to Indian craftsmanship inspired the creation of The House of Looms- a space where timeless weaving traditions meet contemporary design sensibilities.
Abhishek, a professional photographer and creative director, complements this vision through his artistic storytelling and sharp attention to detail. As the brand’s visual and digital lead, he shapes how The House of Looms communicates its soul through imagery, narratives, and digital experiences that reflect authenticity and warmth.
Together, they embody a philosophy of slow luxury where every rug tells a story of artistry, culture, and thoughtful design, woven to inspire homes around the world.
After 10 years into professional Photography & Design Service, I have stepped into the Product industry with my founding partner, Salman, with a vision to take the Indian Art of Looms - Carpets & Rugs to the World.
At the heart of The House of Looms is Salman Siddiqui, who envisioned a brand that bridges India’s rich weaving legacy with modern global homes. With a strong background in design and a passion for sustainable craftsmanship, Salman alongside his school friend Abhishek founded The House of Looms to bring timeless, handcrafted carpets & rugs from Bhadohi (India) to the world.
We believe in slow design - where every rug is made to order, thoughtfully conceived, and carefully crafted.
We don’t follow trends; we translate context.
A living room in Stockholm, a seaside villa in Lisbon, a family apartment in Mumbai - each space has its own light, textures, and stories. Our artisans adapt. Our designers refine. The result is rugs that feel inevitable in their surroundings - as though they were always meant to belong there.
Sustainability and dignity are at the heart of our process. We source responsibly, choosing natural fibers and low-impact dyes, and work in small, respectful batches to minimize waste.
Most importantly, we partner directly with workshops and families in Bhadohi, ensuring fair pay, safe working conditions, and the preservation of traditional skills for future generations.
“Every irregularity - a shift in hue, an organic edge - is not a flaw. It’s the mark of a human hand, a story woven into the fabric.”
We invite you to be part of our story. Tell us the hues you love, the story you want beneath your feet, and we’ll translate it into texture and time - a rug that grounds a room, holds a memory, and becomes a quiet heirloom in your home.
At The House of Looms, we weave more than rugs.
We weave connection — between people and place, past and present, maker and home.
